8 Strategies on How to Create a Sustainable Supply Chain

5 minute read

In today’s environmentally conscious world, consumers are increasingly prioritising ethical supply chains when making purchasing decisions. A staggering 87% of respondents to a survey conducted by Cone Communications expressed a preference for companies with ethical supply chains. This statistic underscores the significant impact that a sustainable supply chain can have on a company’s bottom line.  […]

Published on: Nov 06, 2023

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In today’s environmentally conscious world, consumers are increasingly prioritising ethical supply chains when making purchasing decisions. A staggering 87% of respondents to a survey conducted by Cone Communications expressed a preference for companies with ethical supply chains. This statistic underscores the significant impact that a sustainable supply chain can have on a company’s bottom line. 

In this article, we will discuss the need for a sustainable supply chain and outline eight key strategies to help businesses integrate environmental responsibility into their supply chain operations

The Need for a Sustainable Supply Chain

According to a study by PwC, about 52% of consumers in South-East Asia expect businesses to take responsibility for their impact on the environment. In Australia, almost half of consumers prefer buying from ethical or sustainable fashion brands. This shows that people are increasingly looking for eco-friendly choices when they shop.

A sustainable supply chain is more than just a buzzword; it’s a fundamental necessity. The urgency arises from several critical factors, including the alarming increase in carbon emissions, resource usage, and energy consumption associated with conventional supply chain practices.

Additionally, labour practices and working conditions within supply chains have come under scrutiny. 

As businesses strive to align with global sustainable development goals, they must recognise that the key to addressing these challenges lies in rethinking their supply chain practices.

The world’s largest corporations are starting to grasp the importance of sustainability, not only as a moral obligation but also as a strategic business imperative. The push for sustainable supply chains can be seen in various dimensions of supply chain management, from the sourcing of raw materials to warehouse management systems

In the face of growing consumer demand for environmentally responsible products and materials, it’s crucial to adapt to the changing landscape of supply chain operations.

How to Create a Sustainable Supply Chain

Let’s explore eight essential strategies for creating a sustainable supply chain.

1. Implement Sustainable Practices

To create a sustainable supply chain, companies must prioritise the use of recycled plastic and other materials. This practice not only reduces waste and improves resource usage but also lessens the burden on the environment. 

Incorporating easily disassembled components in products can significantly help in recycling efforts, allowing for the recovery and reuse of materials.

2. Adopt Ethical Labour Practices


Ensuring fair labour practices and improving working conditions are crucial aspects of sustainable supply chain management. Treating workers with respect and providing them with safe, healthy working environments is not only ethically responsible but also crucial for maintaining the trust of consumers. 

Ethical labour practices contribute to a positive public image, drawing those eco-conscious customers who prioritise companies with transparent and responsible supply chain practices.

3. Ensure Transparent Supply Networks

Transparency in supply chain operations is indispensable for fostering trust and accountability. Companies should implement supply chain transparency, enabling consumers to trace the journey of products from the source to the final destination. 

By providing detailed information about the origin of raw materials and the processes involved, companies can demonstrate their commitment to ethical and sustainable sourcing.

4. Embrace Efficient Inventory Management

Effective inventory management plays a pivotal role in sustainable supply chain practices. Minimising waste and optimising inventory levels can lead to significant reductions in carbon emissions and energy usage

Implementing a modern warehouse management system (WMS) can help businesses streamline their supply chain operations and reduce the need for excess storage and transportation. This, in turn, contributes to resource conservation and energy efficiency.

5. Source Raw Materials Responsibly


Responsible raw materials sourcing is one of the most critical elements of a sustainable supply chain. Companies should actively seek out suppliers who adhere to sustainable practices, ensuring that their products and materials are environmentally friendly. 

Prioritising recycled or environmentally certified materials can have a profound impact on reducing the ecological footprint of the entire supply chain.

6. Opt for Local Sourcing

Opting for local sourcing of materials and products can significantly reduce the carbon footprint associated with transportation and distribution. By supporting local suppliers, businesses not only contribute to their communities but also lower emissions and energy usage in their supply chain. 

Local sourcing can foster closer relationships with suppliers, promote regional economic growth, and ensure a more resilient supply chain.

7. Consider Lean Supply Chain Management


Implementing lean supply chain management principles can help companies minimise waste and improve efficiency. This strategy involves reducing excess inventory, streamlining processes, and optimising resource usage throughout the supply chain. 

By focusing on lean practices, businesses can reduce unnecessary costs, lower energy consumption, and enhance the overall sustainability of their operations while maintaining product availability and customer satisfaction.

Source: Freepik

8. Regularly Monitor and Audit

Achieving and maintaining high ethical and sustainable standards within a supply chain necessitates ongoing monitoring and auditing. Sustainability-related key performance indicators (KPIs) serve as valuable tools for tracking progress over time. 

Businesses can assess whether their suppliers adhere to sustainable practices by conducting internal and external audits. These audits not only serve as a reference point for identifying areas of concern but also help address compliance challenges and implement necessary improvements.

In addition, technology plays a pivotal role in enhancing supply chain sustainability monitoring. Digital tools such as business intelligence and data analytics provide increased transparency, traceability, and real-time visibility of operations.

By leveraging these technological solutions, businesses can gain better insights into their supply chain, detect issues quickly, and make informed decisions to build a more sustainable and efficient supply chain.


The importance of a sustainable supply chain can’t be overstated in our world today. Consumer preferences are shifting towards companies that uphold ethical and sustainable supply chain management, making it vital for businesses to adapt to these changing dynamics. 

Implementing sustainable practices, prioritising ethical labour conditions, maintaining transparent supply networks, and optimising inventory management are all key strategies to create a resilient and eco-friendly supply chain.

By embracing these strategies, businesses not only contribute to a more sustainable world but also position themselves as leaders in their respective industries. In doing so, they can tap into the growing market of environmentally conscious consumers and reap the benefits of a robust, responsible, and profitable supply chain. 

In a world where the choices we make as consumers have a profound impact, a sustainable supply chain is the way forward, driving positive change and leaving a lasting legacy for generations to come.

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