Streamlining Your Sales: Optimise Your Business with Multichannel Order Management

6 minute read

Maximising sales and customer happiness through multichannel order management means order processing and inventory control across all retail touchpoints. This article will walk you through the benefits, strategies and must-haves of ordering in retail today and help your business. What is Multichannel Order Management? Multichannel order management software is key to retail today. It’s one […]

Published on: Jun 04, 2024

Datapel is a leading inventory management system trusted by thousands of businesses for critical functions & processes.

Maximising sales and customer happiness through multichannel order management means order processing and inventory control across all retail touchpoints. This article will walk you through the benefits, strategies and must-haves of ordering in retail today and help your business.

What is Multichannel Order Management?

what is multichannel order management

Multichannel order management software is key to retail today. It’s one tool that organises and simplifies inventory and customer orders coming in through all channels. It puts every transaction, product and sale into one place and gives visibility and control.

In this case, multichannel order management is the ultimate efficiency—overseeing orders, but also forecasting inventory and growing with your business. With this software, you move from basic administration to managing across multiple channels. Add multichannel inventory management software and you’re ordering smarter.

The Competitive Advantage of Multichannel Order Management

the competitive advantage of multichannel order management

Having multichannel order management means being operationally efficient and customer-obsessed, and that’s a strong market position. This is a transformative approach that reduces costs, and risks and delights customers everywhere.

By putting the customer first, multichannel order management goes from being a strategy to being a foundation for growth and customer retention.

Efficiency Across All Sales Channels

In a multi-channel world, efficiency is everything. Reducing inventory and getting rid of excess or dead stock can save businesses hundreds of thousands of dollars and more. It’s through the careful management of supply chain operations that companies achieve efficiency and cost savings, and that means happier customers.

Here are a few ways to do that:

  • Warehouse layouts
  • Inventory software
  • Order fulfilment
  • Forecasting
  • Suppliers and partners

Try these and you’ll get better supply chain efficiency and results.

Delighting Customers with Integration

Imagine a customer experience with no awkward transitions and no fragmented interactions. That’s what flawless integration in multichannel order management looks like. By having the same product information across all platforms and multiple touchpoints, you’ll build loyalty and happiness.

That means:

  • Answering questions quickly
  • Making each touchpoint part of a pattern of positive experiences that stay with customers
  • Getting repeat business by pulling customers back in with more happiness.

Inventory Visibility and Control

Real-time inventory visibility is looking into the heart of your operations – like looking into a crystal ball. You’ll always know what’s in stock and that’s key to inventory management and waste reduction.

Try IoT devices and inventory management systems.

What to Look for in Multichannel Order Management Software

what to look for in multichannel order management software

When looking for top multichannel order management software you need to prioritise the key features that matter. Real-time analytics, process centralisation and warehouse integration are the top three features that make these systems stand out.

The benefits of these platforms are the ability to pull data on demand from anywhere, automation of complex workflows and customisation to your business’s specific needs – all the things you need to manage multichannel orders.

Order Hub

The order hub is the central nervous system for order management, a dashboard that gives you a view of all orders, stock levels and shipping details. It’s the control centre that provides transparency and governance so you can make fast and informed decisions on fulfilment.

By bringing in input from all sales channels into this hub the order hub optimises order handling and inventory visibility. This means a smooth operation that not only improves customer service but drives business forward.

Real-Time Analytics for Decision Making

In today’s data-driven world, real-time analytics is the guide for making informed business decisions. Having AI-powered insights at your fingertips means you can adjust as market conditions and operational issues arise.

These are the foundations of not only keeping up with changing customer behaviour but also predicting it so your inventory and sales strategies are always one step ahead.

Warehouse and Shipping

Modern order management systems show their mettle by integrating warehousing and distribution. Real-time inventory management software keeps stock levels in check across all sales channels via cloud technology so you can track and control inventory on the fly.

Using technology like computer vision companies can see their inventory like never before, so stock is 100% accountable and every sales order is fulfilled exactly.

Multichannel Order Fulfilment Challenges

While multichannel order fulfilment has many benefits, there’s phantom stock, complexity and cost. Businesses must turn these into opportunities, not problems, with strategic planning and resources. Customer service must still be at the heart of the fulfilment strategy.

Inventory in Sync Across Warehouses

Inventory management is key to inventory in sync across warehouses. Distribute and stock correctly, don’t oversell and operations will flow. Advanced inventory management systems to control fulfilment and balance the inventory world, that’s business as usual.

Simplify Complexities

Complexity is rife in multichannel order fulfilment. Standardise and automate to reduce errors, process orders faster and deliver with precision. That’s good for operations and good for customer trust.

Returns and Exchanges

Returns and exchanges are a fact of retail life. It doesn’t have to be painful. Have a process to assess, process and talk to customers about returned items and customer satisfaction will be high and your brand will be protected.

Done well, this part of customer service can turn a bad situation into a good opportunity.

Best Practices for Multichannel Order Management

best practices for multichannel order management

Following best practices is key in the complex world of multichannel order management. The first step is to get your core business operations in line and implement automated purchase order management.

By having an ongoing cycle of improvement, businesses can keep their multichannel order management strategies:

  • Adaptive
  • Quick to respond
  • Up to date with new technology
  • In tune with changing customer demand

Prioritise Customer Orders for Maximum Happiness

Prioritising customer orders is a complex process that leads to maximum happiness and customer loyalty. Businesses can meet their customers’ many needs by having systems that can tailor fulfilment strategies with timely and accurate delivery.

Fairness in order processing makes each customer feel valued and often leads to repeat business and word of mouth.

Using Historical Sales Data for Forecasting

Historical sales data analysis is key to informed inventory forecasting as it reveals trends and patterns that help businesses make strategic stock decisions. This prevents both overstocking and missed sales opportunities.

Using advanced reporting features, multichannel order management systems provide the insights needed to inform decision-making for managing multichannel inventory across multiple sites. Having a multichannel inventory management system in place can refine order and inventory management processes.

Choose the Right Fulfilment Method

Choosing the right fulfilment strategy is key to multichannel order management and has a big impact on the business. This could be dropshipping, using 3rd party logistics or a central warehouse. Make sure this aligns with the business and customer needs. It’s a tactical move that impacts everything from quality to operations to customer happiness.

Technology’s Part in Multichannel Order Management

technology’s part in multichannel order management

Technology is huge. It lets you grow fast, adapt to changing consumer habits and stay ahead in a changing world.

With unified data at your fingertips, you can respond fast and grab opportunities as they arise.

Automation for Operations

Automation is what drives streamlined operations in multichannel order management. RPA and NLP are the technologies to use to reduce human error across all areas.

To achieve operational excellence and customer service nirvana, an Order Management System that automates tasks within its walls is key.

Adding POS Systems for Offline Sales Channels

Adding POS systems to a multichannel order management framework gives you:

  • Online and offline sales channels are connected.
  • Same customer experience across all touchpoints.
  • Inventory balances updated.
  • Financials are up to date.

That’s what’s needed for businesses that have online marketplaces and physical stores.

New Sales Channels in a Flash

In e-commerce, being able to adapt to new sales channels quickly is what beats the competition. Not being able to adapt means missed opportunities and limited reach.

Having an adaptable and updatable multichannel order management system lets you keep up with market changes and buyer expectations and grow and engage.


Multichannel order management reveals that a strategy and technology combined can change everything for businesses. A central platform automation, and new sales channels – the possibilities are endless. Use this as your how-to guide to operational excellence and customer happiness in e-commerce.


What is multichannel order management?

Managing orders through multichannel order management means simplifying fulfilment and inventory control by having orders and inventory in one place across all sales channels.

How does multichannel order management help customer service?

A customer experience, product info, and multiple payment and delivery options through multichannel order management = better service = happier customer.

What to look for in multichannel order management software?

When choosing order management software for multichannel orders, look for unified inventory and order management, warehouse and shipping integration, real-time analytics and automated workflows to change the way you work.

With those in place, you’ll work more efficiently and more accurately.

Can multichannel order management do returns and exchanges?

Multichannel order management can do returns and exchanges – especially when combined with a Warehouse Management System. It has all the features and integrations to manage returns and exchanges across multiple channels. That means inventory accuracy, operational efficiency and happier customers.

Do I need to integrate POS systems for offline sales channels in multichannel order management?

Now you see why integrating POS systems is part of multichannel order management – online and offline channels, customer happiness and business efficiency.


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