The Role of Order Management in eCommerce

5 minute read

Running an eCommerce business today means dealing with many moving parts, and one of the biggest pieces of the puzzle is order management. As online shopping keeps growing, we’ve got to keep up with the evolving customer expectations for quick, accurate, and hassle-free order processing. That’s where order management systems (OMS) come in, acting like […]

Published on: May 17, 2024

Datapel is a leading inventory management system trusted by thousands of businesses for critical functions & processes.

Running an eCommerce business today means dealing with many moving parts, and one of the biggest pieces of the puzzle is order management. As online shopping keeps growing, we’ve got to keep up with the evolving customer expectations for quick, accurate, and hassle-free order processing.

That’s where order management systems (OMS) come in, acting like the backbone of your eCommerce operations.

What Is Order Management in eCommerce?

what is order management in ecommerce

Order management in eCommerce is pretty much everything involved in managing and fulfilling customer orders from your online store to their doorstep. Here’s a quick breakdown:

  1. Order Placement: A customer places an order on your site.
  2. Order Processing: You verify the order details, check inventory levels, and confirm payment.
  3. Order Fulfilment: Picking, packing, and shipping the order.
  4. Order Tracking: Keeping the customer updated on their order’s status.
  5. Returns Management: Handling returns and exchanges smoothly.

Each step needs to be spot-on to keep customers happy and operations running smoothly. A solid OMS, can make these processes a breeze.

 Why Order Management Matters in eCommerce

why order management matters in ecommerce

1. Better Customer Experience

Customers want their orders fast and on time. An efficient order management system ensures orders are processed and shipped quickly, reducing delays and mistakes by automating the order fulfilment process to meet customer expectations. Happy customers are more likely to come back and shop again.

Imagine this: you order a new gadget online and you’re excited to get your hands on it. If the order gets delayed or you receive the wrong item, it’s frustrating, right? An efficient OMS reduces these issues by streamlining the order management process, ensuring customers get what they want, when they want it.

2. Improved Inventory Management

Order management and inventory management go hand in hand. An OMS gives you real-time insights into your inventory levels, helping you avoid stockouts or overstocking. Datapel’s Order Management system integrates well with inventory management, offering a complete solution.

Consider a scenario where a popular item runs out of stock just as you’re promoting it. With real-time inventory tracking, you can quickly reorder and restock, avoiding disappointed customers and missed sales.

3. Operational Efficiency

Manual order processing can be slow and prone to errors. Replacing manual processes with automation in tasks like data entry and inventory updates speeds up the process and reduces mistakes. This frees up time to focus on other important aspects of your business.

For example, instead of spending hours manually updating order statuses and inventory counts, your team can concentrate on improving customer service or planning new marketing campaigns.

4. Scalability

As your business grows, so does the number of orders. A scalable OMS can handle this growth, ensuring you stay efficient no matter how many orders you receive. Datapel’s system is built to support businesses of all sizes, from startups to large enterprises.

Whether you’re processing ten orders a day or a thousand, an OMS like Datapel’s ensures you can handle the volume without a hitch. This scalability is crucial for businesses planning to expand their reach.

5. Data Insights and Reporting

An OMS provides valuable data that helps you make informed decisions. You can generate reports on sales, inventory, and order fulfilment to spot trends and improve your operations. This data-driven approach can really boost your business performance.

Imagine being able to pinpoint exactly when sales peak or identifying which products are most popular. With detailed reports, you can adjust your strategy to maximise profits and efficiency.

 Key Features of a Good Order Management System

key features of a good order management system

1. Real-time Inventory Tracking

A good OMS gives you up-to-the-minute visibility into your inventory across all sales channels. This helps prevent overselling and stockouts.

2. Automated Order Processing

Automation is key. An OMS should handle order confirmation, inventory updates, and shipping notifications automatically, speeding things up and cutting down on errors. Datapel’s system does just that.

3. Multi-channel Integration

Selling on multiple platforms? Your OMS should integrate with all of them, giving you a central place to manage orders from multiple sales channels, including your website, Amazon, eBay, and other eCommerce integrations.

4. Customer Communication

Keeping customers informed is crucial. An OMS should send automated updates at every stage of the order process, from confirmation to delivery.

5. Returns Management

Handling returns efficiently is essential. An OMS should make the returns process easy for both you and your customers.

6. Customisable Workflows

Every business is unique. A flexible OMS lets you tailor workflows to your specific needs, so the system works for you, not the other way around.

How Datapel’s Order Management System Helps eCommerce Businesses

how datapel order management system helps ecommerce businesses

Datapel’s Order Management system is designed with eCommerce businesses in mind. An order management solution is crucial for efficient order fulfilment, improved customer experience, inventory management, and operational efficiency. Here’s how it can help:

1. Seamless Integration

Datapel’s OMS integrates smoothly with popular eCommerce platforms and marketplaces. This means you can manage orders from your website, Amazon, eBay, and more all in one place.

2. Advanced Automation

The system automates key tasks, reducing the need for manual intervention and cutting down on human error. Automated workflows for order processing, inventory updates, and shipping notifications keep things moving quickly and accurately.

3. Real-time Insights

With real-time data on inventory levels and order status, you can make better decisions and improve your operations. Detailed reports and analytics provide insights into sales trends, customer behavior, and operational performance.

4. Scalability

Whether you’re just starting out or growing rapidly, Datapel’s OMS can scale with you. It’s designed to handle high order volumes, ensuring you stay efficient as you expand.

eCommerce order management systems play a crucial role in streamlining operations and managing orders from multiple sales channels.

5. Customer-focused Features

Datapel’s order management system (OMS) includes features that enhance the customer experience, like automated notifications and easy returns management, which are crucial for maintaining customer satisfaction and managing fulfilment complexity. Keeping customers informed and providing a hassle-free returns process builds trust and loyalty.


In the world of eCommerce, efficient order management is a game-changer. A good order management system doesn’t just streamline your operations; it boosts customer satisfaction and supports your business growth. Datapel’s Order Management system offers a comprehensive solution, addressing the unique needs of eCommerce businesses and helping them thrive.

With features like advanced automation, real-time insights, and customer-centric tools, Datapel empowers you to manage orders efficiently and deliver exceptional customer experiences.

Book a call to talk to us about your business goals.

This field is for validation purposes and should be left unchanged.

We’ll never send you any spam or share your email with anyone. One-click unsubscribe any time.

Share This