Improve Customer Satisfaction with Inventory Software

5 minute read

Businesses have evolved drastically over the last few decades, but customer satisfaction has remained crucial for success. As a business owner, you want to ensure that your customers are happy with your products and services and continue choosing your business over your competitors. However, inefficient inventory management processes can often hinder your ability to provide […]

Published on: Apr 24, 2023

Datapel is a leading inventory management system trusted by thousands of businesses for critical functions & processes.

Businesses have evolved drastically over the last few decades, but customer satisfaction has remained crucial for success. As a business owner, you want to ensure that your customers are happy with your products and services and continue choosing your business over your competitors.

However, inefficient inventory management processes can often hinder your ability to provide the best customer experience.

You may have experienced instances where you run out of stock when your customers need it the most or overstocked a product that doesn’t sell well, which ties up your cash flow. These problems can be frustrating and drive away potential customers. 

With Inventory software, you can gain greater control over your inventory and streamline your processes, ultimately leading to higher order fulfilment, customer satisfaction, loyalty, and business success.

Inventory Management and Customer Satisfaction

Imagine you’re a customer browsing an online store and finding the perfect product you’ve been searching for. You add it to your cart, only to discover that the item is currently out of stock. This is frustrating for you as a customer and can undermine your trust in the brand and lead you to shop elsewhere.

To prevent such situations, businesses must have efficient inventory management practices. Inventory control tools can ensure that stockouts are minimised and order fulfilment is accurate and timely.

By using inventory software, businesses can gain greater control over their inventory levels and streamline their operations, reducing the likelihood of stockouts and overstocks that can negatively impact customer satisfaction.

How Inventory Software Can Improve Customer Satisfaction

Efficient Inventory software can help small and mid-size enterprises improve customer satisfaction in several ways, including:

Real-time inventory visibility

inventory software real-time visibility

“67% of consumers indicate that inventory visibility across stores, online and mobile is an important service to offer” – enVista 2019 Consumer Study.

Inventory software can provide real-time inventory updates to both you and your customers. For example, if you use inventory software to manage your stock levels and orders, your software can provide real-time inventory updates to your website when customers visit.

This lets your customers see which products are available for purchase and how many are in stock.

Thanks to the real-time visibility provided by your inventory software, a customer may decide to wait and purchase a product when it becomes available again rather than going to a competitor’s website to find a similar product.

Meanwhile, your inventory software can help you manage your stock levels more effectively. You can analyse sales and demand patterns to determine how much inventory you need to keep on hand and proactively reorder products when inventory levels are low.

This helps you avoid stockouts and delays in order fulfilment, which can lead to unhappy customers. Additionally, by reducing waste and avoiding tying up capital in excess inventory, you can improve your profitability and invest in growing your business.

Accurate order fulfilment

inventory software fulfilment

Manual inventory tracking can result in mistakes such as miscounting stock levels or picking the wrong product to fulfil an order. By using inventory management software, all inventory and order data is centralised, simplifying the process of tracking inventory levels and fulfilling orders accurately.

 For instance, you are a shoe store owner who receives an order for a pair of shoes. In this case, the inventory software automatically verifies the inventory levels and notifies you if the product is out of stock. If the product is available, the software generates a pick list, indicating the correct product to be picked for the order.

This approach allows you to avoid common mistakes, such as shipping the wrong product or failing to package the product appropriately. 

The software can also integrate with your shipping software, creating shipping labels and tracking packages, reducing the risk of shipping errors. With an inventory management system, you can minimise order errors, enhance order accuracy, and ultimately deliver a better customer experience.

Faster order processing

inventory software order processing

Inventory software is essential for businesses that want to streamline their order processing and fulfilment operations.

For example, suppose a customer orders a pair of shoes. In that case, the inventory software automatically generates a pick list for the warehouse worker, indicating the exact location of the shoes. The software also suggests the shortest possible pick path, so the worker can quickly locate the item and prepare it for shipping.

As the warehouse worker picks the item, the software updates the inventory levels in real-time, ensuring that the item is not oversold or sold out. Once the item is picked, the software generates a packing slip and shipping label, which can be printed and affixed to the package.

The software then updates the order status to “shipped,” and the customer receives an email notification with tracking information. By automating these processes, the business can reduce the time it takes to fulfil orders and improve customer satisfaction. 

Accurate Demand Forecasting

inventory software demand forecasting

Imagine you own a shoe store that offers a variety of shoes, including sneakers, sandals, and boots. During the summer, you experience an increase in demand for sandals, whereas during the winter season, the demand for boots increases.

However, it’s not always easy for you to accurately predict the level of demand for each type of shoe, which can result in stockouts or overstocks.

By using inventory software, you can analyse past sales data and use predictive algorithms to anticipate changes in demand for each type of shoe. The inventory software can also monitor real-time demand indicators, such as online search trends and social media activity, to gain insights into upcoming trends and adjust inventory levels accordingly.

With this information, you can adjust the inventory levels of each type of shoe and ensure you have enough stock on hand to meet customer demand without overstocking

Achieving Customer Delight with Datapel Inventory Management Software

Inventory management is a crucial factor in keeping customers happy and ensuring business success in the long run. By choosing the right inventory management software, like Datapel, businesses can achieve optimal inventory levels and avoid the pitfalls of stockouts or overstocking.

Techniques such as just-in-time inventory, safety stock, and demand forecasting all contribute to real-time inventory visibility, accurate order fulfilment, and faster order processing. All of which directly translates to a better customer experience.

If you’re a business owner looking to boost customer satisfaction and ROI, Datapel can help you gain complete control over your inventory. Get a 14-day free trial and personalised demo to interact with Datapel and explore its functionalities.


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